|

Mitchell
Repair Rolls Out "Blueprint Your Shop" Theme at AAPEX 2000
Las Vegas, NV
(Oct. 31, 2000) -- With the AAPEX show's Las Vegas backdrop, Mitchell
Repair launched its new "Blueprint Your Shop" theme for 2001
before thousands of show attendees at this year's Automotive Aftermarket
Parts Exposition. "The idea is to optimize the business success
of a repair shop by installing 'high-performance' products throughout,"
explained Senior VP of Marketing Dave Peterson, "similar to how
a racing team would blueprint its race engine by machining the motor
to exact specifications. "
The new theme centers
around an architectural floor plan of a typical repair shop illustrating
how Mitchell products can be used in every area of the shop to maximize
productivity and boost profits.
Starting at the
front counter, service writers can take advantage of the power and accuracy
of Mitchell's Mechanical Parts and Labor Estimating software to quickly
create reliable estimates. The estimating package comes complete with
OEM part numbers and prices, along with researched labor times. Add-on
parts modules are available with pricing for such major aftermarket
manufacturers as NAPA, MacDonald and ProfitPro.
Moving out into
the service bays, Mitchell's flagship product, ON-DEMAND, delivers the
best repair information on the market today. Complete with scheduled
maintenance services and detailed diagnostic test procedures, ON-DEMAND
helps technicians properly diagnose and repair virtually any vehicle
on the road.
In the back office,
Mitchell's Management Solutions Series I and II are designed to work
seamlessly with the estimating and repair packages, tying all functions
of the shop together into one integrated package that provides the shop
owner with complete control of each job from estimate to invoice. Series
tracks every job from start to finish with full reporting functions.
"When used together, our information products can 'supercharge'
a shop's performance," added Peterson, "giving shop owners
a clear advantage in the highly competitive automotive repair market."
Headquartered
in Poway, California, Mitchell Repair Information Company has provided
quality repair information solutions to the automotive industry for
more than 80 years. For more information on Mitchell Repair products
and services, automotive professionals can log on to www.mitchell1.com
or call (888) 724-6742, ext. 6313.
(Top)

Mitchell Repair Set to Launch Web-based Information Systems
Poway, CA
(Oct. 31, 2000) -- Mitchell Repair Information Company has unveiled
plans to release its next generation of repair information and mechanical
estimating systems, accessible on the internet during the first quarter
of 2001. These browser-based applications will be easy to use with improved
navigation, powerful search capabilities, and enhanced indexing, which
means quicker access and short-cuts to commonly used data, such as diagnostic
trouble code testing.
"Delivering
our information product over the web greatly enhances our ability to
deliver intuitive solutions to the automotive repair professional,"
said Mitchell Repair senior vice president of marketing David Peterson.
"The web environment enables us to add value beyond the functionality
of industry-leading ON-DEMAND product line. Simply put, technicians
and service writers will find the information they need faster than
ever."
(Top)
Headquartered
in Poway, California, Mitchell Repair Information Company has provided
quality repair information solutions to the automotive industry for
more than 80 years. For more information on Mitchell Repair products
and services, automotive professionals can log on to www.mitchell1.com
or call (888) 724-6742, ext. 6313.

Mitchell Repair Achieves Milestone with Integration of Aftermarket Parts
Catalogs Into its Estimating System
Las Vegas, NV
(Oct. 31, 2000) -- Mitchell Repair Information Company (MRIC) demonstrated
at AAPEX this week its ability to integrate three major, established
aftermarket parts catalogs into its ON-DEMAND Estimating viewer software.
Users now have an even wider range of aftermarket parts options in addition
to the OEM parts information already included standard in the software.
MRIC has designed
the integration of parts catalogs from NAPA, MacDonald, and Profit Pro
so users can look up aftermarket parts from the catalog of their choice
using the same parts viewer and in a consistent format. "What this
creates," said Mitchell Repair vice president of marketing David
Niemiec, "is an opportunity for service writers to use the brand
name aftemarket parts catalogs of their choice within the familiar interface
of their Mitchell estimating and shop management systems."
"This development,"
continued Niemiec, "further demonstrates that Mitchell Repair,
as an active participant on the AAIA Standards board, is committed to
advancing open standards in the automotive aftermarket."
(Top)
Headquartered
in Poway, California, Mitchell Repair Information Company has provided
quality repair information solutions to the automotive industry for
more than 80 years. For more information on Mitchell Repair products
and services, automotive professionals can log on to www.mitchell1.com
or call (888) 724-6742, ext. 6313.

New, More Efficient Display Highlights Mitchell Repair's Release of
ON-DEMAND Version 4.3
Poway, CA
(Oct. 31, 2000) -- Featuring a new display that allows users to view
parts and labor with an estimate on the same screen, ON-DEMAND version
4.3 proves that Mitchell Repair remains committed to pioneering development
of the latest automotive repair information technology. The new release
of ON-DEMAND also includes the ability to view demonstration screen
movies "on-the-fly" without having to load an additional disk
into the PC.
With the release
of ON-DEMAND 4.3, Mitchell Repair continues to provide technicians with
the most accurate and complete procedures, specifications, and illustrations
available to fix the complex vehicles on the road today. Not only will
shops have new 2000 domestic car and light truck data, they'll also
get updated data on early models too, as manufacturers frequently update
repair information on older vehicles. Keeping ON-DEMAND subscriptions
current gives repair shops ongoing access to any late-breaking changes
in the manufacturer's data.
To help shops provide
dealer-level service to their customers, Mitchell also updates the ON-DEMAND
database to include current-year engine and chassis coverage for domestic
vehicles. This quarter, ON-DEMAND users get up-to-date procedures and
specifications for brakes, steering, suspension, and drive train so
they can compete with dealerships or any other shops for lucrative scheduled
maintenance services.
Each quarter, Mitchell adds the latest TSBs, updated OEM data, NHTSA
and EPA recalls, plus the latest data changes and corrections. "In
today's highly competitive repair market, the leading shops are earning
their customers' maintenance business," explained David Peterson,
Senior Vice President of Marketing for Mitchell Repair Information Company.
"These shops use Mitchell ON-DEMAND to ensure they have the latest
maintenance-specific procedures. Timing belt removal and installation,
for example, could win their customers' scheduled service business.
The latest release of Mitchell ON-DEMAND keeps shops ahead of the pack."
(Top)
Headquartered
in Poway, California, Mitchell Repair Information Company has provided
quality repair information solutions to the automotive industry for
more than 80 years. For more information on Mitchell Repair products
and services, automotive professionals can log on to www.mitchell1.com
or call (888) 724-6742, ext. 6313.

Mitchell
Repair Expands Shop Management Software Support to Quarterly
New Quarterly Release
Includes "Winners Circle of Support" CD-ROM
Poway, CA (Oct.
31, 2000) -- Mitchell Repair has announced a new, increased level of
technical support for its popular shop management software. Current
subscribers to Mitchell Management Solutions: Series I and II will now
receive a quarterly "Winner's Circle of Support" CD-ROM containing
frequently asked questions (FAQs), marketing tips by well-known repair
shop consultant Bob Cooper, and more than 100 training videos which
demonstrate software features and other valuable information.
"We're setting
a higher standard in the area of technical and product support,"
said Mitchell Repair vice president of marketing David Niemiec. "We
really want shop owners to get the most out of our products so they
can truly maximize their business success."
Mitchell's Series
software is already unique with the most comprehensive support in the
industry. The eight levels of support include a comprehensive users
guide, user-friendly help system, training demo CD-ROM, coaching and
instruction workbook (for practicing with demo program), a "getting
started" Workbook (to help users compile and enter basic shop information
such as employee information, labor rates and tax rates), Lotus Screencam®
Training Videos, toll-free telephone support and the new quarterly support
CD-ROM.
Mitchell spends hundreds of thousands of dollars in new development
each year to back up its commitment to make Series Shop Management software
the premier management system in the industry. Since 1995, more than
300 significant enhancements have been implemented into the software.
Series is also designed to work hand in hand with Mitchell's popular
ON-DEMAND Repair Information and Mechanical Parts and Labor Estimating
software.
(Top)
Headquartered
in Poway, California, Mitchell Repair Information Company has provided
quality repair information solutions to the automotive industry for
more than 80 years. For more information on Mitchell Repair products
and services, automotive professionals can log on to www.mitchell1.com
or call (888) 724-6742, ext. 6313.

ON-DEMAND
Demonstration Version Now Available on CD-ROM
Poway, CA
(Oct. 31, 2000) -- Mitchell Repair Information Company has announced
the release of a free, completely self-running demonstration version
of its newly-updated ON-DEMAND repair and estimating software. The CD-ROM
demo version contains complete, bumper-to-bumper repair information
for three sample vehicles and an information booklet listing product
features and detailed explanation of how ON-DEMAND works.
"One of the
new features we're excited about is the new parts and labor screen,"
said Mitchell Repair senior vice president of marketing David Peterson,
"which lets users view parts and labor information on the same
screen as an estimate."
The regular full
version of ON-DEMAND comes on a single DVD packed with complete repair
information for all major vehicle makes and models from 1983 to present.
ON-DEMAND subscribers receive quarterly updates of the product which
include late-breaking technical service bulletins from OEMs, time-saving
diagnostic procedures, and updated lucrative scheduled maintenance services.
ON-DEMAND is easy
to install and is extremely user-friendly. Technicians can literally
plug in the DVD and within minutes they can be accessing information
for a vehicle that's already in the shop waiting to be repaired. The
system also comes with demonstration movies showing multi-media tutorials
to help users get up and running even faster.
(Top)
Headquartered
in Poway, California, Mitchell Repair Information Company has provided
quality repair information solutions to the automotive industry for
more than 80 years. For more information on Mitchell Repair products
and services, automotive professionals can log on to www.mitchell1.com
or call (888) 724-6742, ext. 6313.

New,
Updated Scheduled Maintenance Services Database Set to Release by Mitchell
Repair
Poway, CA
(Oct. 31, 2000) -- Mitchell Repair has put the finishing touches on
a comprehensive new scheduled maintenance services database, with plans
for release during the fourth quarter of this year. An increasingly
important source of revenue for shops, the scheduled services database
gives aftermarket repair shops the opportunity to better compete with
dealerships for the lucrative scheduled maintenance segment of repair
business.
"More and more
car owners are finding out that independent repair shops can perform
thorough, 'interval' types of service," said Mitchell Repair vice
president of marketing David Niemiec. "Not only do consumers appreciate
the convenience of having scheduled services performed at their local
independent repair shop, the shop owners can now target promotions directly
to their regular customers in advance of the next mileage interval."
The database includes
more than 1.5 million labor times, covering all major and minor scheduled
service intervals recommended by the OEM. "In prior years,"
added Niemiec, "the maintenance database included labor times for
only the major service intervals, such as 30, 60, 90 and 120 thousand
miles. Now we've expanded that to include labor times for all service
intervals, giving the shop owner more marketing opportunities and the
consumer more confidence that their vehicle will be well-maintained
by their favorite shop."
(Top)
Headquartered
in Poway, California, Mitchell Repair Information Company has provided
quality repair information solutions to the automotive industry for
more than 80 years. For more information on Mitchell Repair products
and services, automotive professionals can log on to www.mitchell1.com
or call (888) 724-6742, ext. 6313.

Mitchell
Repair Improves Spanish Translation Module for ON-DEMAND
Poway, CA (Oct.
31, 2000) -- Mitchell Repair Information Company has announced it will
release a new, updated edition of its ON-DEMAND Spanish Translation
Module which makes its industry-leading repair information product's
many thousands of articles viewable in Spanish. Currently available
in Costa Rica and Puerto Rico, Mitchell plans to expand availability
to other Spanish-speaking countries during the first quarter of 2001
and to Spanish-speaking regions of the U.S. later in the year.
Highlighted by a
significantly broadened automotive translation glossary, which concentrates
on terminology unique to the repair industry, the international edition
of ON-DEMAND includes an on-the-fly translation engine that converts
English text to Spanish in just seconds. International-edition customers
who purchase ON-DEMAND can get the optional translation module for a
modest additional cost.
"The ON-DEMAND
translation module is a valuable aide for Spanish-speaking technicians,"
explained David Peterson, Senior Vice President of Marketing for Mitchell
Repair Information Company. "In addition to the positive response
we've received from shops in Latin America, we also expect the international
edition to be useful for the many Spanish-speaking technicians in the
United States."
To create a more
comprehensive glossary of automotive terms, Mitchell's automotive repair
specialists teamed up with linguistics experts. The result is an easy-to-use
version of ON-DEMAND that includes the same procedures, specifications,
and illustrations found in the industry-standard edition.
(Top)
Headquartered
in Poway, California, Mitchell Repair Information Company has provided
quality repair information solutions to the automotive industry for
more than 80 years. For more information on Mitchell Repair products
and services, automotive professionals can log on to www.mitchell1.com
or call (888) 724-6742, ext. 6313.

Mitchell
Repair Broadens Heavy Truck Repair Information Coverage
Poway, CA (Oct.
31, 2000) -- The only comprehensive aftermarket guide for medium- and
heavy-duty truck service and repair just got better. Mitchell Repair
Information Company announced the latest release of its ON-DEMAND Truck
Edition, the CD-based information system that covers class 3-8 trucks.
This latest semiannual
release of ON-DEMAND Truck Edition includes hundreds of new pages of
service information, building on the existing database of procedures,
specifications, and illustrations for 1977 and newer trucks. Highlights
of the release include updated coverage of Detroit Diesel's DDEC-III
electronic engine controls, more than 10 new transmissions including
the Spicer ES0666-7B & ES52-7B models, new engines like the Hino
J05C-TD, and much more.
"Mitchell Repair
is committed to covering as many truck systems as possible," said
Mitchell Repair senior product manager Nick DiVerde. "The real
value in OD Truck Edition is giving truck service providers the ability
to work on any system they may encounter." He added that the next
release, scheduled for spring 2001, promises to be the most comprehensive
Truck Edition update since the product's release nearly five years ago.
(Top)
Headquartered
in Poway, California, Mitchell Repair Information Company has provided
quality repair information solutions to the automotive industry for
more than 80 years. For more information on Mitchell Repair products
and services, automotive professionals can log on to www.mitchell1.com
or call (888) 724-6742, ext. 6313.

Mitchell
ON-DEMAND for Transmissions Leaps Forward in Coverage
Poway, CA (Oct.
31, 2000) -- The latest semiannual release of ON-DEMAND Transmissions
is packed with new information for both the transmission rebuilder and
general repair technician alike. Expanded coverage includes transmissions
found in 1999 domestic cars, light trucks, and vans.
In addition to the
new service, repair, and overhaul procedures, specifications and illustrations,
the latest ON-DEMAND for Transmissions also includes hundreds of new
technical service bulletins (TSBs) straight from the original equipment
manufacturers, including many for 2000 vehicles.
No other computerized
product includes overhaul, electronic diagnostics, wiring diagrams,
color oil-flow schematics, and technical service bulletins all in one
computerized information system. Thousands of shops use ON-DEMAND Transmissions
daily for bench overhaul as well as on-vehicle testing and diagnosis.
In fact, ON-DEMAND Transmission has twice been voted Top Shop Product
Award winner by Transmission Digest readers.
"Mitchell makes
the only transmission product that takes technicians from on-vehicle
testing and diagnosis all the way through bench overhaul," said
Mitchell Repair senior product manager Nick DiVerde. "Our customers
tell us its the best tool for their money."
(Top)
Headquartered
in Poway, California, Mitchell Repair Information Company has provided
quality repair information solutions to the automotive industry for
more than 80 years. For more information on Mitchell Repair products
and services, automotive professionals can log on to www.mitchell1.com
or call (888) 724-6742, ext. 6313.

Shops
Expedite Repairs With 1999-2000 Mitchell Engine Data
Poway, CA (Oct.
31, 2000) -- Technicians are significantly decreasing their repair times
with Mitchell's 1999-2000 Engine Supplement for Import Cars, Light Trucks
and Vans. This valuable manual covers engine, cooling system, clutch
and drive axle repairs. As vehicles become more and more complex, it
becomes increasingly important that shops have the latest, most accurate
repair information at hand.
Two years of repair
data makes it even easier for shops to quickly find the repair information
they need. Mitchell's 1999-2000 Engine Supplement for Import Cars, Light
Trucks and Vans gives technicians more information than ever before.
And with the increased model coverage, technicians will be able to service
all these vehicles and more: Acura 2.3 CL, Acura 3.5 RL, BMW M3, BMW
328i, BMW 528i, Honda S-2000, Honda Accord, Honda Accord DX, Honda Civic
CX, Infiniti QX4, Isuzu Hombre, Jaguar XJ8, Mazda MPV, Mazda Millenia,
Mazda Miata, Lexus RX300, Mitsubishi Montero, Mitsubishi Diamante ES,
Nissan Maxima, Nissan Quest, Saab 9-5, Toyota Avalon, Toyota Tacoma,
Volkswagen Passat, and the new Volkswagen Beetle.
"By combining
1999 and 2000 data in Mitchell's Engine Supplement for Import Cars,
Light Trucks and Vans we've been able to pass on even more valuable
information in just one single manual," according to David Peterson,
Mitchell Repair Senior VP of Marketing. "Now technicians can decrease
their repair times by referencing just one manual for all of their import
engine repairs."
(Top)
Headquartered
in Poway, California, Mitchell Repair Information Company has provided
quality repair information solutions to the automotive industry for
more than 80 years. For more information on Mitchell Repair products
and services, automotive professionals can log on to www.mitchell1.com
or call (888) 724-6742, ext. 6313.

Mitchell
Supports Shops with Two Years of Powerful Chassis information
Poway, CA (Oct.
31, 2000) -- Set to roll off Mitchell Repair's presses next month, the
1999-2000 Chassis Supplement for Import Cars is already in demand by
shops all over North America. This valuable resource gives technicians
all the system precautions, diagnostic operations and testing procedures
they need to maximize their earning power for successful brake, suspension
and steering system repairs.
Packed with two
years of data, 1999 and 2000, Mitchell's Chassis Supplement equips shops
to handle nearly every chassis repair that drives in. Mitchell Repair's
staff of ASE-certified technicians has reorganized Original Equipment
Manufacturer (OEM) data, meticulously checking every detail to ensure
accuracy and consistency.
As import vehicles
get more and more complex, it becomes increasingly important for shop
owners to equip their shops with up-to-date information. Mitchell's
1999-2000 Chassis Supplement for Import Cars, Light Trucks & Vans
gives shops a whole world of data on practically every car on the road,
including coverage for these popular new models: Acura 2.3 CL, Acura
3.5 RL, BMW M3 and Z3, BMW 540i, Honda Accord, Honda Accord DX, Honda
Civic CX, Infiniti QX4, Isuzu Hombre, Jaguar XJ8, Mazda MPV, Mazda Millenia,
Mitsubishi Montero, Mitsubishi Diamante ES, Nissan Maxima, Nissan Quest,
Saab 9-3, Toyota Echo, Toyota Tundra, Volkswagen Passat, Volkswagen
Beetle, and Volvo 850 Turbo.
"When shops
invest in Mitchell Repair data, they can expect a powerful information
resource that will significantly impact their business. With explicit
instructions on chassis repairs, the Chassis Supplement for Import Cars,
Light Trucks and Vans can shave hours off of repair times and generate
more profits for the shop," according to David Peterson, Mitchell
Repair Senior Vice President of Marketing.
To order the Mitchell
1999-2000 Chassis Supplement for Import Cars, Light Trucks and Vans,
repair professionals can contact their local Mitchell Repair rep by
logging on to www.mitchell1.com.
(Top)
Headquartered
in Poway, California, Mitchell Repair Information Company has provided
quality repair information solutions to the automotive industry for
more than 80 years. For more information on Mitchell Repair products
and services, automotive professionals can log on to www.mitchell1.com
or call (888) 724-6742, ext. 6313.
|