Mitchell Repair News Releases - Year 2000 Archives

 



Mitchell Repair Rolls Out "Blueprint Your Shop" Theme at AAPEX 2000

Las Vegas, NV (Oct. 31, 2000) -- With the AAPEX show's Las Vegas backdrop, Mitchell Repair launched its new "Blueprint Your Shop" theme for 2001 before thousands of show attendees at this year's Automotive Aftermarket Parts Exposition. "The idea is to optimize the business success of a repair shop by installing 'high-performance' products throughout," explained Senior VP of Marketing Dave Peterson, "similar to how a racing team would blueprint its race engine by machining the motor to exact specifications. "

The new theme centers around an architectural floor plan of a typical repair shop illustrating how Mitchell products can be used in every area of the shop to maximize productivity and boost profits.

Starting at the front counter, service writers can take advantage of the power and accuracy of Mitchell's Mechanical Parts and Labor Estimating software to quickly create reliable estimates. The estimating package comes complete with OEM part numbers and prices, along with researched labor times. Add-on parts modules are available with pricing for such major aftermarket manufacturers as NAPA, MacDonald and ProfitPro.

Moving out into the service bays, Mitchell's flagship product, ON-DEMAND, delivers the best repair information on the market today. Complete with scheduled maintenance services and detailed diagnostic test procedures, ON-DEMAND helps technicians properly diagnose and repair virtually any vehicle on the road.

In the back office, Mitchell's Management Solutions Series I and II are designed to work seamlessly with the estimating and repair packages, tying all functions of the shop together into one integrated package that provides the shop owner with complete control of each job from estimate to invoice. Series tracks every job from start to finish with full reporting functions. "When used together, our information products can 'supercharge' a shop's performance," added Peterson, "giving shop owners a clear advantage in the highly competitive automotive repair market."

Headquartered in Poway, California, Mitchell Repair Information Company has provided quality repair information solutions to the automotive industry for more than 80 years. For more information on Mitchell Repair products and services, automotive professionals can log on to www.mitchell1.com or call (888) 724-6742, ext. 6313.

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Mitchell Repair Set to Launch Web-based Information Systems

Poway, CA (Oct. 31, 2000) -- Mitchell Repair Information Company has unveiled plans to release its next generation of repair information and mechanical estimating systems, accessible on the internet during the first quarter of 2001. These browser-based applications will be easy to use with improved navigation, powerful search capabilities, and enhanced indexing, which means quicker access and short-cuts to commonly used data, such as diagnostic trouble code testing.

"Delivering our information product over the web greatly enhances our ability to deliver intuitive solutions to the automotive repair professional," said Mitchell Repair senior vice president of marketing David Peterson. "The web environment enables us to add value beyond the functionality of industry-leading ON-DEMAND product line. Simply put, technicians and service writers will find the information they need faster than ever."

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Headquartered in Poway, California, Mitchell Repair Information Company has provided quality repair information solutions to the automotive industry for more than 80 years. For more information on Mitchell Repair products and services, automotive professionals can log on to www.mitchell1.com or call (888) 724-6742, ext. 6313.



Mitchell Repair Achieves Milestone with Integration of Aftermarket Parts Catalogs Into its Estimating System

Las Vegas, NV (Oct. 31, 2000) -- Mitchell Repair Information Company (MRIC) demonstrated at AAPEX this week its ability to integrate three major, established aftermarket parts catalogs into its ON-DEMAND Estimating viewer software. Users now have an even wider range of aftermarket parts options in addition to the OEM parts information already included standard in the software.

MRIC has designed the integration of parts catalogs from NAPA, MacDonald, and Profit Pro so users can look up aftermarket parts from the catalog of their choice using the same parts viewer and in a consistent format. "What this creates," said Mitchell Repair vice president of marketing David Niemiec, "is an opportunity for service writers to use the brand name aftemarket parts catalogs of their choice within the familiar interface of their Mitchell estimating and shop management systems."

"This development," continued Niemiec, "further demonstrates that Mitchell Repair, as an active participant on the AAIA Standards board, is committed to advancing open standards in the automotive aftermarket."

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Headquartered in Poway, California, Mitchell Repair Information Company has provided quality repair information solutions to the automotive industry for more than 80 years. For more information on Mitchell Repair products and services, automotive professionals can log on to www.mitchell1.com or call (888) 724-6742, ext. 6313.



New, More Efficient Display Highlights Mitchell Repair's Release of ON-DEMAND Version 4.3

Poway, CA (Oct. 31, 2000) -- Featuring a new display that allows users to view parts and labor with an estimate on the same screen, ON-DEMAND version 4.3 proves that Mitchell Repair remains committed to pioneering development of the latest automotive repair information technology. The new release of ON-DEMAND also includes the ability to view demonstration screen movies "on-the-fly" without having to load an additional disk into the PC.

With the release of ON-DEMAND 4.3, Mitchell Repair continues to provide technicians with the most accurate and complete procedures, specifications, and illustrations available to fix the complex vehicles on the road today. Not only will shops have new 2000 domestic car and light truck data, they'll also get updated data on early models too, as manufacturers frequently update repair information on older vehicles. Keeping ON-DEMAND subscriptions current gives repair shops ongoing access to any late-breaking changes in the manufacturer's data.

To help shops provide dealer-level service to their customers, Mitchell also updates the ON-DEMAND database to include current-year engine and chassis coverage for domestic vehicles. This quarter, ON-DEMAND users get up-to-date procedures and specifications for brakes, steering, suspension, and drive train so they can compete with dealerships or any other shops for lucrative scheduled maintenance services.
Each quarter, Mitchell adds the latest TSBs, updated OEM data, NHTSA and EPA recalls, plus the latest data changes and corrections. "In today's highly competitive repair market, the leading shops are earning their customers' maintenance business," explained David Peterson, Senior Vice President of Marketing for Mitchell Repair Information Company. "These shops use Mitchell ON-DEMAND to ensure they have the latest maintenance-specific procedures. Timing belt removal and installation, for example, could win their customers' scheduled service business. The latest release of Mitchell ON-DEMAND keeps shops ahead of the pack."

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Headquartered in Poway, California, Mitchell Repair Information Company has provided quality repair information solutions to the automotive industry for more than 80 years. For more information on Mitchell Repair products and services, automotive professionals can log on to www.mitchell1.com or call (888) 724-6742, ext. 6313.


Mitchell Repair Expands Shop Management Software Support to Quarterly

New Quarterly Release Includes "Winners Circle of Support" CD-ROM

Poway, CA (Oct. 31, 2000) -- Mitchell Repair has announced a new, increased level of technical support for its popular shop management software. Current subscribers to Mitchell Management Solutions: Series I and II will now receive a quarterly "Winner's Circle of Support" CD-ROM containing frequently asked questions (FAQs), marketing tips by well-known repair shop consultant Bob Cooper, and more than 100 training videos which demonstrate software features and other valuable information.

"We're setting a higher standard in the area of technical and product support," said Mitchell Repair vice president of marketing David Niemiec. "We really want shop owners to get the most out of our products so they can truly maximize their business success."

Mitchell's Series software is already unique with the most comprehensive support in the industry. The eight levels of support include a comprehensive users guide, user-friendly help system, training demo CD-ROM, coaching and instruction workbook (for practicing with demo program), a "getting started" Workbook (to help users compile and enter basic shop information such as employee information, labor rates and tax rates), Lotus Screencam® Training Videos, toll-free telephone support and the new quarterly support CD-ROM.

Mitchell spends hundreds of thousands of dollars in new development each year to back up its commitment to make Series Shop Management software the premier management system in the industry. Since 1995, more than 300 significant enhancements have been implemented into the software. Series is also designed to work hand in hand with Mitchell's popular ON-DEMAND Repair Information and Mechanical Parts and Labor Estimating software.

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Headquartered in Poway, California, Mitchell Repair Information Company has provided quality repair information solutions to the automotive industry for more than 80 years. For more information on Mitchell Repair products and services, automotive professionals can log on to www.mitchell1.com or call (888) 724-6742, ext. 6313.


ON-DEMAND Demonstration Version Now Available on CD-ROM

Poway, CA (Oct. 31, 2000) -- Mitchell Repair Information Company has announced the release of a free, completely self-running demonstration version of its newly-updated ON-DEMAND repair and estimating software. The CD-ROM demo version contains complete, bumper-to-bumper repair information for three sample vehicles and an information booklet listing product features and detailed explanation of how ON-DEMAND works.

"One of the new features we're excited about is the new parts and labor screen," said Mitchell Repair senior vice president of marketing David Peterson, "which lets users view parts and labor information on the same screen as an estimate."

The regular full version of ON-DEMAND comes on a single DVD packed with complete repair information for all major vehicle makes and models from 1983 to present. ON-DEMAND subscribers receive quarterly updates of the product which include late-breaking technical service bulletins from OEMs, time-saving diagnostic procedures, and updated lucrative scheduled maintenance services.

ON-DEMAND is easy to install and is extremely user-friendly. Technicians can literally plug in the DVD and within minutes they can be accessing information for a vehicle that's already in the shop waiting to be repaired. The system also comes with demonstration movies showing multi-media tutorials to help users get up and running even faster.

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Headquartered in Poway, California, Mitchell Repair Information Company has provided quality repair information solutions to the automotive industry for more than 80 years. For more information on Mitchell Repair products and services, automotive professionals can log on to www.mitchell1.com or call (888) 724-6742, ext. 6313.


New, Updated Scheduled Maintenance Services Database Set to Release by Mitchell Repair

Poway, CA (Oct. 31, 2000) -- Mitchell Repair has put the finishing touches on a comprehensive new scheduled maintenance services database, with plans for release during the fourth quarter of this year. An increasingly important source of revenue for shops, the scheduled services database gives aftermarket repair shops the opportunity to better compete with dealerships for the lucrative scheduled maintenance segment of repair business.

"More and more car owners are finding out that independent repair shops can perform thorough, 'interval' types of service," said Mitchell Repair vice president of marketing David Niemiec. "Not only do consumers appreciate the convenience of having scheduled services performed at their local independent repair shop, the shop owners can now target promotions directly to their regular customers in advance of the next mileage interval."

The database includes more than 1.5 million labor times, covering all major and minor scheduled service intervals recommended by the OEM. "In prior years," added Niemiec, "the maintenance database included labor times for only the major service intervals, such as 30, 60, 90 and 120 thousand miles. Now we've expanded that to include labor times for all service intervals, giving the shop owner more marketing opportunities and the consumer more confidence that their vehicle will be well-maintained by their favorite shop."

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Headquartered in Poway, California, Mitchell Repair Information Company has provided quality repair information solutions to the automotive industry for more than 80 years. For more information on Mitchell Repair products and services, automotive professionals can log on to www.mitchell1.com or call (888) 724-6742, ext. 6313.



Mitchell Repair Improves Spanish Translation Module for ON-DEMAND

Poway, CA (Oct. 31, 2000) -- Mitchell Repair Information Company has announced it will release a new, updated edition of its ON-DEMAND Spanish Translation Module which makes its industry-leading repair information product's many thousands of articles viewable in Spanish. Currently available in Costa Rica and Puerto Rico, Mitchell plans to expand availability to other Spanish-speaking countries during the first quarter of 2001 and to Spanish-speaking regions of the U.S. later in the year.

Highlighted by a significantly broadened automotive translation glossary, which concentrates on terminology unique to the repair industry, the international edition of ON-DEMAND includes an on-the-fly translation engine that converts English text to Spanish in just seconds. International-edition customers who purchase ON-DEMAND can get the optional translation module for a modest additional cost.

"The ON-DEMAND translation module is a valuable aide for Spanish-speaking technicians," explained David Peterson, Senior Vice President of Marketing for Mitchell Repair Information Company. "In addition to the positive response we've received from shops in Latin America, we also expect the international edition to be useful for the many Spanish-speaking technicians in the United States."

To create a more comprehensive glossary of automotive terms, Mitchell's automotive repair specialists teamed up with linguistics experts. The result is an easy-to-use version of ON-DEMAND that includes the same procedures, specifications, and illustrations found in the industry-standard edition.

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Headquartered in Poway, California, Mitchell Repair Information Company has provided quality repair information solutions to the automotive industry for more than 80 years. For more information on Mitchell Repair products and services, automotive professionals can log on to www.mitchell1.com or call (888) 724-6742, ext. 6313.


Mitchell Repair Broadens Heavy Truck Repair Information Coverage

Poway, CA (Oct. 31, 2000) -- The only comprehensive aftermarket guide for medium- and heavy-duty truck service and repair just got better. Mitchell Repair Information Company announced the latest release of its ON-DEMAND Truck Edition, the CD-based information system that covers class 3-8 trucks.

This latest semiannual release of ON-DEMAND Truck Edition includes hundreds of new pages of service information, building on the existing database of procedures, specifications, and illustrations for 1977 and newer trucks. Highlights of the release include updated coverage of Detroit Diesel's DDEC-III electronic engine controls, more than 10 new transmissions including the Spicer ES0666-7B & ES52-7B models, new engines like the Hino J05C-TD, and much more.

"Mitchell Repair is committed to covering as many truck systems as possible," said Mitchell Repair senior product manager Nick DiVerde. "The real value in OD Truck Edition is giving truck service providers the ability to work on any system they may encounter." He added that the next release, scheduled for spring 2001, promises to be the most comprehensive Truck Edition update since the product's release nearly five years ago.

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Headquartered in Poway, California, Mitchell Repair Information Company has provided quality repair information solutions to the automotive industry for more than 80 years. For more information on Mitchell Repair products and services, automotive professionals can log on to www.mitchell1.com or call (888) 724-6742, ext. 6313.



Mitchell ON-DEMAND for Transmissions Leaps Forward in Coverage

Poway, CA (Oct. 31, 2000) -- The latest semiannual release of ON-DEMAND Transmissions is packed with new information for both the transmission rebuilder and general repair technician alike. Expanded coverage includes transmissions found in 1999 domestic cars, light trucks, and vans.

In addition to the new service, repair, and overhaul procedures, specifications and illustrations, the latest ON-DEMAND for Transmissions also includes hundreds of new technical service bulletins (TSBs) straight from the original equipment manufacturers, including many for 2000 vehicles.

No other computerized product includes overhaul, electronic diagnostics, wiring diagrams, color oil-flow schematics, and technical service bulletins all in one computerized information system. Thousands of shops use ON-DEMAND Transmissions daily for bench overhaul as well as on-vehicle testing and diagnosis. In fact, ON-DEMAND Transmission has twice been voted Top Shop Product Award winner by Transmission Digest readers.

"Mitchell makes the only transmission product that takes technicians from on-vehicle testing and diagnosis all the way through bench overhaul," said Mitchell Repair senior product manager Nick DiVerde. "Our customers tell us its the best tool for their money."

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Headquartered in Poway, California, Mitchell Repair Information Company has provided quality repair information solutions to the automotive industry for more than 80 years. For more information on Mitchell Repair products and services, automotive professionals can log on to www.mitchell1.com or call (888) 724-6742, ext. 6313.


Shops Expedite Repairs With 1999-2000 Mitchell Engine Data

Poway, CA (Oct. 31, 2000) -- Technicians are significantly decreasing their repair times with Mitchell's 1999-2000 Engine Supplement for Import Cars, Light Trucks and Vans. This valuable manual covers engine, cooling system, clutch and drive axle repairs. As vehicles become more and more complex, it becomes increasingly important that shops have the latest, most accurate repair information at hand.

Two years of repair data makes it even easier for shops to quickly find the repair information they need. Mitchell's 1999-2000 Engine Supplement for Import Cars, Light Trucks and Vans gives technicians more information than ever before. And with the increased model coverage, technicians will be able to service all these vehicles and more: Acura 2.3 CL, Acura 3.5 RL, BMW M3, BMW 328i, BMW 528i, Honda S-2000, Honda Accord, Honda Accord DX, Honda Civic CX, Infiniti QX4, Isuzu Hombre, Jaguar XJ8, Mazda MPV, Mazda Millenia, Mazda Miata, Lexus RX300, Mitsubishi Montero, Mitsubishi Diamante ES, Nissan Maxima, Nissan Quest, Saab 9-5, Toyota Avalon, Toyota Tacoma, Volkswagen Passat, and the new Volkswagen Beetle.

"By combining 1999 and 2000 data in Mitchell's Engine Supplement for Import Cars, Light Trucks and Vans we've been able to pass on even more valuable information in just one single manual," according to David Peterson, Mitchell Repair Senior VP of Marketing. "Now technicians can decrease their repair times by referencing just one manual for all of their import engine repairs."

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Headquartered in Poway, California, Mitchell Repair Information Company has provided quality repair information solutions to the automotive industry for more than 80 years. For more information on Mitchell Repair products and services, automotive professionals can log on to www.mitchell1.com or call (888) 724-6742, ext. 6313.


Mitchell Supports Shops with Two Years of Powerful Chassis information

Poway, CA (Oct. 31, 2000) -- Set to roll off Mitchell Repair's presses next month, the 1999-2000 Chassis Supplement for Import Cars is already in demand by shops all over North America. This valuable resource gives technicians all the system precautions, diagnostic operations and testing procedures they need to maximize their earning power for successful brake, suspension and steering system repairs.

Packed with two years of data, 1999 and 2000, Mitchell's Chassis Supplement equips shops to handle nearly every chassis repair that drives in. Mitchell Repair's staff of ASE-certified technicians has reorganized Original Equipment Manufacturer (OEM) data, meticulously checking every detail to ensure accuracy and consistency.

As import vehicles get more and more complex, it becomes increasingly important for shop owners to equip their shops with up-to-date information. Mitchell's 1999-2000 Chassis Supplement for Import Cars, Light Trucks & Vans gives shops a whole world of data on practically every car on the road, including coverage for these popular new models: Acura 2.3 CL, Acura 3.5 RL, BMW M3 and Z3, BMW 540i, Honda Accord, Honda Accord DX, Honda Civic CX, Infiniti QX4, Isuzu Hombre, Jaguar XJ8, Mazda MPV, Mazda Millenia, Mitsubishi Montero, Mitsubishi Diamante ES, Nissan Maxima, Nissan Quest, Saab 9-3, Toyota Echo, Toyota Tundra, Volkswagen Passat, Volkswagen Beetle, and Volvo 850 Turbo.

"When shops invest in Mitchell Repair data, they can expect a powerful information resource that will significantly impact their business. With explicit instructions on chassis repairs, the Chassis Supplement for Import Cars, Light Trucks and Vans can shave hours off of repair times and generate more profits for the shop," according to David Peterson, Mitchell Repair Senior Vice President of Marketing.

To order the Mitchell 1999-2000 Chassis Supplement for Import Cars, Light Trucks and Vans, repair professionals can contact their local Mitchell Repair rep by logging on to www.mitchell1.com.

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Headquartered in Poway, California, Mitchell Repair Information Company has provided quality repair information solutions to the automotive industry for more than 80 years. For more information on Mitchell Repair products and services, automotive professionals can log on to www.mitchell1.com or call (888) 724-6742, ext. 6313.


Meineke Co-Develops Custom Program with Mitchell Repair

San Diego, CA - March 28, 2000

Meineke, Inc. has announced a new partnership with Mitchell Repair Information Company (MRIC) which allows Meineke dealership network participants to purchase Mitchell's industry-leading Under-Car Repair information for a fraction of the cost of their general information package. "We're excited about this relationship," says MRIC Senior Vice-President of Marketing, David Peterson, "because it gives Meineke dealers access to a very targeted segment of our data. Essentially, they only have to buy what they're going to use, a streamlined data package at a very affordable price."

MRIC's Under-Car package offers powerful system coverage of brakes, steering, suspension, wheel alignments and drive axles, as well as air conditioning and heating systems. And to help Meineke dealers get up to speed quickly with using the software, on-site system training is available through Mitchell's field rep force. Plus, users have the confidence of knowing that a knowledgeable Mitchell Customer Support representative is just a toll-free phone call away, ready to assist users with helpful tips and friendly advice.

In addition to MRIC's unparalleled support, the Under-Car package comes with a complete maintenance schedule for every car that enters the shop. Dealers can print out a schedule, share it with the customer, and then contact the customer at regular service intervals with reminders to come in for scheduled maintenance.

The software also includes up-to-date TSBs and tech tips specifically targeted to technicians and service writers. Users can quickly find shortcuts and diagnostic aids for the most difficult repair challenges.

To get started with MRIC's Under-Car Repair information right away, Meineke dealers can either call toll-free (888) 724-6742. Or they can log onto www.mitchell1.com and enter their zip code to immediately look up the closest Mitchell Repair field rep, who will be happy to provide an on-site demonstration.

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Headquartered in Poway, California, Mitchell Repair Information Company has provided quality repair information solutions to the automotive industry for more than 80 years. For more information on Mitchell Repair products and services, automotive professionals can log on to www.mitchell1.com or call (888) 724-6742, ext. 6313.


Mitchell Repair Information Company Announces the Release of Its All-New Company Web Site with E-Commerce Capability

San Diego, CA - January 18, 2000

Mitchell Repair Information Company (MRIC) is proud to announce the release of an all-new company web site scheduled for launch early January 2000. The new web site which remains at www.mitchell1.com will give MRIC the opportunity to further advance many aspects of its day-to-day interactions with customers and the entire professional automotive industry.

Of particular note, the new website will allow for the first time ever the online purchase of Mitchell's entire Print and Electronic Product Line for the automotive professional. Utilizing a state-of-the-art e-commerce system, the new web site will provide easy searching and purchasing of Mitchell's entire catalog of professional products. All of the information necessary to make an informed purchase decision will be readily available on-line and implemented through a streamlined purchase process utilizing secure Internet transactions.

Mitchell's new public web site will also feature an up-to-the-minute Tech/Customer/Content Support area that will assist customers with any questions they may have regarding products or customer accounts. In responding to the most common questions, the web site's Support area will feature dynamic Frequently Asked Questions pages that will be updated daily.

The Support area of the web site will also automatically direct email to the appropriate support departments at any hour of the day giving the customer new flexibility in getting questions answered.

"These latest enhancements to the company's public web site reflect Mitchell's strong commitment to customer satisfaction and represent industry-leading usage of the Internet in providing both superior products and day-to-day communication to our valued customers. The new web site allows customers to connect with MRIC on their terms and at a time that is most convenient for them," said Daniel Ramirez, Director of Technology at Mitchell.

For more information on Mitchell Repair's newest web site, automotive professionals can call Mitchell Repair Information Company at (888) 724-6742.

Headquartered in San Diego, California, Mitchell Repair Information Company has provided quality repair information services to the automotive industry for 80 years. Mitchell provides automotive professionals with valuable repair data in both electronic and print media.

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Headquartered in Poway, California, Mitchell Repair Information Company has provided quality repair information solutions to the automotive industry for more than 80 years. For more information on Mitchell Repair products and services, automotive professionals can log on to www.mitchell1.com or call (888) 724-6742, ext. 6313.